Ikhonkco leXabiso loShishino lwePulp – iNdawo yeMarike
Kwimeko yentengiso eyoyikisayo yangoku, ishishini lokubumba i-pulp, njengezinye iimveliso ze-niche, lijongene nemiceli mngeni engazange ibonwe njengokuhamba ngesikhephe ngokuchasene neyangoku. Nangona kunjalo, le mizi-mveliso ye-niche ebonakala ngathi ibuthathaka ethi, ngothotho lohlengahlengiso olucwangcisiweyo, ukuveliswa kwezinto ezintsha, kunye nokwandiswa kwemarike, akwazi ngokupheleleyo ukujika abe ngamabhabhathane kwaye ngokuthe ngcembe aguqukele kumashishini aphambili anesabelo esikhulu sentengiso.
Eli nqaku liza kuhlalutya ishishini lokubumba i-pulp kwiinkalo: ukuma kwemarike kunye nokuphonononga indlela yokwandisa ishishini lokubumba i-pulp kunye nokwandisa isabelo semarike.
.Ukuma kwemarike ekujoliswe kuyo
Ngokukhula kokuthandwa kwemveliso eluhlaza kunye neengqikelelo zophuhliso oluzinzileyo, ukubumba i-pulp, njengento ehambelana nokusingqongileyo kunye ne-biodegradable packaging, ngokuthe ngcembe izuza ukuthandwa kwimarike. Ukuze ukhuthaze kwaye uphuhlise ishishini lokubumba i-pulp ngokufanelekileyo, okokuqala kuyimfuneko ukwenza uphando olunzulu kwimarike ekujoliswe kuyo.
1. Iqela labathengi ekujoliswe kulo
Njengesixhobo sokupakisha esakhulayo, ukubumba i-pulp kujolise ikakhulu kumashishini kunye nabantu abanolwazi oluphezulu kunye nemfuno yeemveliso ezihambelana nokusingqongileyo. Inokwahlulwa ngokuthe ngqo kwezi ndidi zilandelayo:
I-1) Ishishini lokutya kunye neSiselo: Ukulandela ukutya okusingqongileyo kunye nendalo yokutya kunye neempawu zesiselo, ezifana nokutya okuphilayo kunye neziselo ezenziwe ngezandla.
2) Iimveliso ze-elektroniki, i-e-commerce, kunye nemizi-mveliso yezothutho: Ngophuhliso olukhawulezayo lwe-e-commerce kunye nemizi-mveliso yezothutho, imfuno yezinto zokupakisha ezinokuguquguquka kunye nokusingqongileyo iyanda.
I-3) Ukuthengisa kunye nemveliso yempahla yabathengi: Abathengisi kunye neemveliso zeempahla zabathengi ezifuna ukubonisa iimpawu zabo zokusingqongileyo.
I-4) Abathengi abanolwazi oluqinileyo lokusingqongileyo: Kubathengi abaphishekela umgangatho wobomi kunye nexabiso lokukhuselwa kwendalo, ukubumba i-pulp kukhetho olufanelekileyo.
2. Ubungakanani bemarike kunye namandla okukhula
Okwangoku, nangona ubungakanani bentengiso yeshishini lokubumba i-pulp lincinci, amandla alo okukhula makhulu. Ngokunyuka kolwazi lwemo yendalo esingqongileyo kunye nenkxaso yomgaqo-nkqubo evela kumazwe kwizinto ezihambelana nokusingqongileyo, kulindeleke ukuba imboni yokubumba i-pulp iya kufezekisa ukukhula ngokukhawuleza kwiminyaka ezayo. Ngokukodwa kwimimandla yokutya, iziselo, i-elektroniki, i-e-commerce, kunye nezinto eziphathekayo, imfuno yabo yemarike iya kuqhubeka ikhula.
3. Imfuno enokwenzeka
Ngophando olunzulu lwemarike kunye nohlalutyo, sifumene ezi mfuno zilandelayo ezinokubakho kwishishini lokubumba i-pulp:
I-1) I-teknoloji entsha: Ukuphuhliswa kweenkqubo zokuvelisa ezisebenzayo kunye nokusingqongileyo ukuphucula ukusebenza kunye nokukhuphisana kokubumba i-pulp.
I-2) Ukwahluka kwemveliso: Phuhlisa iimveliso zokubumba ze-pulp ezahlukeneyo ngokweemfuno zamashishini ahlukeneyo kunye nabathengi.
I-3) Ukwakhiwa kwe-brand: Ukuqinisa ukunyuswa kwe-brand kunye nokunyuswa, ukwandisa ukuqaphela kunye nodumo lokubumba i-pulp kwimarike.
I-4) Intsebenziswano yamazwe ngamazwe: Ukwandisa imarike yamazwe ngamazwe, ukuseka ubudlelwane bokubambisana kunye namaqabane emhlabeni jikelele, kunye nokukhuthaza ngokubambisana ukuphuhliswa kweshishini lokubumba i-pulp.
.Amaqhinga kunye neengcebiso:
1. Ukuveliswa kwezinto ezintsha: Ukuqulunqa kunye nokuphucula iimveliso ezijolise kwimarike ekujoliswe kuyo yokubumba i-pulp. Ngokuphuhlisa itekhnoloji entsha, ukuphucula ukusebenza kwemveliso, kunye nokuphucula umgangatho wemveliso, sijolise ekudaleni iimveliso ezikhuphisanayo kunye nezohlukileyo.
2. Ukhuphiswano olwahlukileyo: Kwimarike yemveliso ye-niche, ukhuphiswano olwahlukileyo lungundoqo ekwandiseni isabelo semarike. Ngokusebenzisa uyilo olulodwa, ulungelelwaniso olulolwakho, kunye neenkonzo ezikhethekileyo, sijolise ekusekeni ukhuphiswano olwahlukileyo kwabo sikhuphisana nabo.
Ixesha lokuposa: May-23-2024