Uhlalutyo lweMfuno yoMsebenzi woMbumba wePulp

uhlalutyo lwemfuno
Kwimeko yemarike ekhuphisanayo ngoku, ukuqonda okunzulu kweemfuno zabathengi bemakethi ekujoliswe kuyo yokubumba i-pulp kubalulekile ekuyilweni kwemveliso kunye nokwandiswa kweemarike.
1. Uhlalutyo lweendlela zokuthenga abathengi

I-1) Indawo yokuthenga indawo: Abathengi batyekele ekukhetheni iivenkile ezinkulu, iimarike zobuchwephesha, okanye amaqonga orhwebo e-intanethi xa kuthengwa iimveliso ezibunjiweyo zepulp. Phakathi kwazo, amaqonga e-intanethi athandwa ngokuthe ngcembe ngabathengi ngenxa yamava abo afanelekileyo okuthenga kunye nokukhethwa kweemveliso ezityebileyo.

2) Uvakalelo lwexabiso: Iimveliso ezibunjiweyo zePulp, njengezinto zasekhaya zemihla ngemihla, abathengi baya kuthathela ingqalelo izinto zexabiso xa bethenga. Iimveliso ezinamaxabiso aphakathi kunye neendleko eziphezulu zokuphumelela kunokwenzeka ukuba zizuze ubabalo lwabathengi.

I-3) Ukunyaniseka kweBrand: Kwintsimi yeemveliso ezibunjiweyo ze-pulp, abanye abathengi babonise inqanaba elithile lokunyaniseka kwe-brand. Ukwazisa ngophawu, igama-ngomlomo, kunye neentengiso zinempembelelo enkulu kwizigqibo zokuthenga abathengi.

2. Uhlalutyo lwengqondo yabathengi
I-1) Ukwazisa ngokusingqongileyo: Ngokusasazwa kweengqikelelo zokusingqongileyo, abathengi baya kuthathela ingqalelo ukusebenza kokusingqongileyo kweemveliso ezibunjiweyo zepulp xa bezithenga. Iimveliso ezingangcolisiyo nezinokurisayiklishwa ziyakwazi ukufumana ukuqondwa kwabathengi.

I-2) Ukhuseleko kunye neMpilo: Xa abathengi bekhetha iimveliso ezibunjiweyo ze-pulp, baya kuqwalasela ukhuseleko lweemveliso kunye nokuba ziyingozi kwimpilo yabo. Ke ngoko, iimveliso ezingezizo zinetyhefu kwaye ezingenabungozi zikhuphisana ngakumbi kwimarike.

3) Ubuhle kunye nokusebenza: Ukongeza ekuhlangabezaneni nemisebenzi esisiseko yokusetyenziswa, iimveliso ezibunjiweyo zepulp nazo kufuneka zibe nenqanaba elithile lobuhle. Iimveliso ezinoyilo lwenoveli kunye neemilo ezintle zithandwa kakhulu phakathi kwabathengi.

3. Uhlalutyo lwemveliso elindelweyo
I-1) Uyilo olusebenzayo oluninzi: Abathengi banethemba lokuba iimveliso ezibunjiweyo zepulp zinokuba nemisebenzi emininzi ukuhlangabezana neemfuno zeemeko ezahlukeneyo. Umzekelo, ukusonga kwaye kulula ukugcina uyilo lwemveliso luhambelana ngakumbi neemfuno zamakhaya anamhlanje.

2) Ukwenziwa ngokwezifiso: Ngokunyuka kwemfuno yokwenza umntu, imfuno yabathengi yokwenza ngokwezifiso iimveliso ezibunjiweyo zepulp nazo ziyanda. Amashishini anokuhlangabezana neemfuno zobuqu zabathengi kwaye aphucule ukukhuphisana kwemarike ngokubonelela ngeenkonzo zokwenziwa ngokwezifiso.

3) Izinto ezisemgangathweni ophezulu: Abathengi baya kunikela ingqalelo kwizinto eziphathekayo kunye nomgangatho weemveliso ezibunjiweyo ze-pulp xa bezithenga. Iimveliso eziveliswe kusetyenziswa izinto ezikumgangatho ophezulu azibonisi kuphela ukuqina okugqwesileyo, kodwa zikwaphucula ukuthungwa kwayo yonke into.

4. Iingcebiso ngesicwangciso
I-1) Amashishini kufuneka athathele ingqalelo kwimikhwa yokuthenga kwabathengi kunye neengqondo, kwaye aphuhlise iindlela ezahlukeneyo zentengiso kumaqela ahlukeneyo emfuno.
I-2) Ukuphucula ukusebenza kokusingqongileyo kunye nokhuseleko kunye nemigangatho yezempilo yeemveliso ukuhlangabezana neemfuno zabathengi ukukhuselwa kwendalo kunye nempilo.
I-3) Yomeleza ukuveliswa kwemveliso, usungule imisebenzi emininzi, eyenzelwe umntu, kunye nekhwalithi ephezulu yeemveliso ezibunjiweyo ezihlangabezana nokulindelwe ngabathengi, kunye nokwandisa ukhuphiswano lwemarike.
Ngokuphunyezwa kwala manyathelo angentla, amashishini okubumba ipulp angahlangabezana ngcono neemfuno zabathengi, andise isabelo semarike, kwaye afezekise uphuhliso oluzinzileyo.